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Second Section Text. This is usually a larger passage up to 25-75 words. You can talk about your product, mission, team. Whatever you think will convince the customer "yeah, this idea/mission, I connect with it." Be succinct, but still try and get the point across. Got it? :)
This is a space for you to put some quotes from your customer validation. Tell your customer that have done the research and others do believe it would help them